Amazon.com Slides
by Gloria J. Gery

To view the slides, click on one of the thumbnails below, or begin the slide show by clicking here.

Slide 1: Interesting implementation of tabs with buttons for underlying content areas.   Slide 10: Here’s the layered detail on the Leatherman Mini-Tool with specifications.
Slide 2: Interesting idea in that they integrate the music stuff with the book stuff. Slide 11: Here’s the "company" product review.
Slide 3: Here’s further integration of Video information as you scroll down the page. Slide 12: Here’s an example of cross-selling that’s generated from their actual sales databases.
Slide 4: Here’s the Text only view of the page. Slide 13: Here’s their cross-sell pitch again at the bottom of the reviews.
Slide 5: Here’s the recommendations page that they gather together from their data bases... Slide 14: Here’s the summary of customer reviews: number, average rating, individual comments, including customer names.

Slide 6: Effectively, I keep helping amazon.com refine it’s product recommendations to me. Slide 15: Here’s the form for completing the customer review.
Slide 7: Here’s their new Gift Center. Slide 16: Remaining reader review questions.
Slide 8: Here’s their Top Seller interface to seduce folks into buying "what everyone else buys. " Slide 17: Author Comments area.
Slide 9: Here’s the best seller list for Gadgets. Slide 18: Remaining author comments form.
© 2002 Gery Associates.